We have a new website! 

You can now find out everything you need about all our treatments and purchase all your eyelash products and consumables in one place.

Follow this link to our new online shop!


Welcome to iappeal!

ABX Beauty is pleased to offer the beauty industry an easier and more successful perming treatment at an incredibly low price with high profit margins for your business.

iappeal eyelash perming and lash lift system

The iappeal system utilises the latest technology with specially shaped silicone pads instead of fiddly rollers. It incorporates the latest activation and neutralising solutions to make successful application easier and more pleasant for therapists and clients.

Silicone pads mean no fiddly rollers

With traditional perming the treatment often offered nothing more than over curled lashes which looked unnatural. By using silicone pads instead of rollers the treatment achieves a lift and shape effect rather than an unnatural curl, dramatically opening up the eyes and giving the appearance of longer and thicker eyelashes.

Hi I trained with abx beauty in iappeal amazing, me and my customers love it, would highly recommend it to anyone ;)x – mobilemartine (salongeek.com) Dec 12